R.I.P Branding

Client: Real Indoor Plants

Type: Logo Design | Branding Assets | Packaging | Illustration

Most plant brands lean into lush, aspirational imagery, R.I.P takes the opposite approach by embracing the all-too-common reality of accidentally killing your plants. Instead of hiding the frustration, we turn it, into its defining personality with a tongue-in-cheek identity that resonates with imperfect plant owners.

The visual system centers on a bold skull logo, heavy typography, and a vibrant green-and-black color palette to create a striking, memorable brand. By pairing humor with confident design, we transforms a relatable consumer experience into a brand that stands out and invites customers to laugh at themselves.